Social Media Marketing

Today more than any other day before we spend the most of our life on social media, to connect with others, engage, shop online, learn and further more. Which gives businesses the opportunity to digitally advertise their brands and products.

What Is Social Media Marketing?

“Social media marketing (SMM) is using social media platforms as channels for brand promotion, target audience growth, driving website traffic, and increasing sales.” 

Below you can see the number of monthly users of the most popular social media platforms:

Why social media marketing is important for your Business?

1. You can tell your Story: 

Being online as a business on any social media platforms such as Facebook or Instagram is a great way to interact with your audience and make a real relationship between them and your business.

Which gives you a chance to share your story and motivate people through your success or let them learn from your past failures.

2. A way to grow audience with a small budget:

With social media marketing you don’t need a big budget to make advertising to your brand and let people know you. With a small budget you can use paid ads and reach to your target audience.

3. Learn about your competitors:

While all businesses start an online presence you will definitely find your competitors on social media, so it is a great way to see what the strategy they are following, what is their strength points, where they fail so you can work on and do it on a better way.

4. Increase your brand awareness

Attract a larger consumer base and create a brand awareness through creating a creative visual content that will catch the attention of all potential customers, making them aware of your brand’s existing.

5. Build relationship with your target consumers:

What distinguishes one company from another is how it connect with its clients and if they have loyalty to the company or not.

Social media marketing gives you the chance to build this good relationship with your clients.

6. Promote products and services:

You can share information about your products/services and promote it in the right way on social media which gives you new channels to sell them.

What are the four core pillars of Social Media Marketing?

1. Strategy:

You need to define your goals of using social media, which platforms you will focus on and what type of content you are going to write

2. Planning and publishing:

Have a plan for posting on social media will help you to save a lot of time.

3. Listening and engagement:

While your presence on social media will grow, people will start to talk about your brand, mentioned it on their posts and message you directly, so you have to give them your attention and engage with them.

4. Analytics: 

Along the way of building your business online presence you need to know how your strategy is performing by analysis the results: Did you reach for new people comparing with last month? What about the sales? How many people used your brand’s hashtags? And a lot more.

After this blog I guess you have a great idea about how important to start social media marketing and where you need to focus on, so I wish you a happy and useful journey.