Business outcomes first
Technology earns its place by moving revenue, efficiency or customer value. Every roadmap starts there.
Fractional CTO and AI transformation leader based in Dubai. For 15+ years I’ve turned technology into business results — as an engineer, a transformation leader and a founder.
I started in 2011 as a full-stack web and mobile engineer at Mohamed Hilal Group in Dubai, then built enterprise platforms, omnichannel and loyalty technology and ERP/CRM/POS integrations at Apparel Group and Kanoo Group across the UAE and Bahrain.
From 2020 I moved into transformation leadership — modernising CRM and digital operations at Driven Properties, then leading enterprise technology transformation at Ellington Properties, a premium Dubai developer.
In 2022 I co-founded The Digital Hotelier, a hospitality SaaS I led as CTO through growth and founder exit. Today I’m Co-Founder & CTO of Tickify and VOYA, CTO of Start Tech Agency and SkyLara, and I advise founders and leadership teams across the GCC on AI, platforms and engineering.
Technology earns its place by moving revenue, efficiency or customer value. Every roadmap starts there.
Strategy only counts when it runs in production, so I stay close to architecture and delivery.
Durable results come from accountable teams, clear standards and good hiring — not from one person.
Security, governance and compliance are built in from day one, not bolted on later.
Hands-on engineering roots, enterprise transformation, then founding and scaling technology companies.
Built and launched a multi-tenant skydiving operations platform with full web and mobile parity.
End-to-end ticketing platform: payments, secure transfers, resale marketplace, real-time data and Web3 infrastructure.
AI travel technology: conversational AI, agent orchestration and privacy-by-design cloud architecture on AWS.
AI and cloud programmes for GCC clients — 30–45% efficiency gains, 99.9% availability, teams of 15–30.
Led technology through growth and founder exit — 35% faster delivery, 15% lower technology cost.
Enterprise transformation for a premium developer: CRM/ERP modernisation and digital channels.
CRM modernisation that cut lead response time by 35%+ and lifted qualified conversion by 20%.
Enterprise web and mobile platforms, omnichannel and loyalty technology, ERP/CRM/POS integrations.
His eagerness to learn and positivity towards work is infectious. I had the pleasure of working with Ali for 6 years at Mohamed Hilal Group.
I have worked with Ali on several integration projects at Apparel. He has excellent technical know-how and completed the projects as per agreed scope, on time.
Ali understands what the customer needs and builds apps that are very easy to use — and makes the extra effort to ensure the project completes on time.
It was a pleasure working with Ali — he always has an answer and quick fixes to our technical challenges.
Tell me where you are and where you want to be. Let’s find the shortest path to get there.