The Importance of LinkedIn in Business Marketing

There are 3.484 billion active social media users and 3.256 billion mobile social media users and an increase of 9% and 10% retrospectively on last year. 

These statistics are phenomenal, and so is the data and marketing potential that comes with it. Any business can improve their sales and marketing efforts by tapping into social media and building core followers through high-quality content.

Where to start?

LinkedIn is the world’s most extensive professional network, with more than 610 million users in more than 200 countries and territories worldwide.

Users have found LinkedIn to be the perfect platform for delivering their professional content and associations.

LinkedIn is simply unrivalled when it comes to professional business connections, and this is what makes the social platform the perfect asset for any business.

Here are LinkedIn best practices for business posts:

  • Share timely and relevant content

  • Grab attention with an image or video

  • Share Posts (which is better to keep it short in order to make it more readable)

  • Call out key stats, points and quotes

  • Include a clear and simple call-to-action

  • Tag people and pages mentioned

  • Lead with a question to prompt responses

  • Create LinkedIn polls for feedback and engagement

  • Include two to three relevant hashtags in a natural way

  • Respond to comments within a short timeframe to encourage more engagement 

Why is LinkedIn important for business?

LinkedIn for business lets you create a business profile for your organization. From there, you can create job postings, search through profiles to learn about potential clients and vendors, and more.


Because it's built for professionals, LinkedIn is a great lead-generation platform. You can target potential clients by industry, company, job title and more to start reaching the people who matter most to your business.

So that you can:

  • Plan with the content calendar.

  • Save time by scheduling posts in advance.

  • Respond to comments and messages efficiently to spur engagement.

  • Measure your performance with analytics.

  • Prove ROI to your boss with custom reports.

Above all, remember that LinkedIn is a professional network that allows you to build credibility, create a meaningful network, and glean insider expertise from established experts in your industry. It’s a valuable tool in your social marketing arsenal, so make sure you’re using every opportunity it provides.


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