SEO

Let us pretend that you want to get information about a topic like Web Design, so you directly open Google and type -What is the meaning of web design? - You will see a page full of links that should contain the information you are looking for. What if you did not find the answer you want on the first page? Would you go to the second or maybe the third page? I can guess your answer is NO. That is why companies use SEO because they want to appear on the first page on search engines such as Google, Yahoo, Bing, etc. In the following lines, I will give you steps to rank #1 on Google search. But we need to know what SEO stands for first. SEO = Search Engine Optimization which means “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.” Now let us answer this question: How do search engines like Google determine which pages to return in response to what people search for? Google is looking for pages that contain high-quality, relevant information about the searcher’s query. Google knows how relevant your content is by -crawling- your website and looking for keywords related to the search topic. Also, they determine quality by several factors, but prominent among those is still the number and quality of other websites that link to your site as a whole. To make it simple: if two websites talk about web design, the first one only got links from blogs that no one else on the web has linked to, and the other one gets links from trusted places that are linked to frequently. The second website will be more trusted and assumed to be of higher quality. We can conclude that SEO has two sides to work on: 1- On-page SEO 2- Off-page SEO What is On-page SEO? “On-page SEO (also known as on-site SEO) is the practice of optimizing web page content for search engines and users common on-page SEO practices include optimizing title tags, content, internal links, and URLs.” Here are 9 techniques to optimize on-page SEO: 1- Publish high-quality, original, and effective content. 2- Optimize page titles and meta descriptions. 3- Optimize page content. 4- Headings and content formatting. 5- SEO images and other multimedia elements. 6- Use Keywords in URLs and make them simple and clear. 7- Optimize internal links. 8- Level up the page upload speed. 9- Make the website responsive and mobile-friend. What is Off-page SEO? “Off-page SEO refers to anything done outside of your website with the potential to affect search engine rankings. Optimizing your site for off-page SEO means you’ll have to improve the way that both users and search engines see your site in terms of credibility, authority, popularity, and relevance. Here are 4 techniques to improve off-page SEO: 1- Use social media marketing. 2- Get linked through guest posting. 3- Create infographics that get shared. 4- Reach to well-known influencers in your niche. By working on these two sides and always creating good and useful content your potential to rank on the first page of Google search will increase. In the end, you should know that more than 60% of website traffic comes directly from Google Search if you worked right on SEO and, I want to remind you to always work for humans, not robots and machines that’s what will attract people's attention and what’s catch people's eye will no doubt catch Google’s attention